Marketing and Sales
Toolkit
Project Management: Monday.com, Notion
AI Prompting: ChatGPT, Claude, Notebook LM
Suites: Google, Microsoft Office
DTC/E-Commerce: Shopify
Social Media: Planoly, UTM Links, Platforms
(Instagram, Facebook, Twitter, TikTok, LinkedIn)
Email Marketing: Klaviyo
SMS Marketing: Attentive
Digital Marketing Certification
Asset Management: Dropbox, Filecamp, Google Drive
Graphic Design: Canva, Figma, Adobe
Web Design & Creation: Wix, Squarespace, WordPress
Referral Program: Yotpo
Retail Rewards Program: Aisle
Content & Data Portals: Syndigo, 1WorldSync
Operations: NetSuite
Communication: Slack
Experience
Marketing Coordinator, Contract
(Sept. 2020 – May 2021)
The first
Marketing Coordinator hire!
Marketing Coordinator
(May 2021 – March 2022)
Assistant Marketing Manager
(March 2022 – May 2023)
Assistant E-Commerce Manager
(May 2023 – June 2024)
Sales Coordinator,
Contract
(Aug. 2025 – Present)
In my rewarding journey at Repurpose, I supported eCommerce, contributing to +66% YoY growth in Gross Sales, +69% in Traffic, +44% in Units Sold, and +128% in CVR.
I managed website content and maintenance, promotions/subscriptions, and content for retail marketplaces including Amazon and Instacart, while analyzing performance data to improve the online shopping experience. I contributed to key DTC launches including our collection of product renderings, new products, a referral program, and retail coupon program, as well as collaborated with a performance marketing agency to brief and optimize UGC and ad campaigns.
Prior, I was in Marketing where I supported content for social media and email campaigns, recruited influencers, and led brand collaborations, including an Earth Day partnership with OXO. My additional experience included lifestyle and product photoshoots, packaging production, retail and trade show activations, and developing product claims and certification messaging aligned with the company’s sustainability standards.
DTC
Photoshoots
Referral Program
I launched our Refer-A-Friend program with an exclusive $10 credit offer. This was promoted on a dedicated landing page, email blocks, social media, and SMS.
Press Page
Retail Cash-Back Rewards Program (Aisle)
For our in-store BOGO Aisle promotion, I created our SMS flows and added messaging throughout email and our website (banners, heroes, FAQs, promotions page).
Route Shipping Protection
I integrated Route to our checkout, a green package protection ensuring 100% carbon neutral shipping and delivery tracking.
A portion of the dynamic fee contributes to taking climate action by funding reforestation efforts and certified carbon offset projects.
Personal UGC (Cup and Lid Launch)
Marketing
SMS
Social Media
Trade Show (Expo West)
I coordinated materials and logistics for Expo West 2022 and led the execution of Expo West 2023.
I managed overall project timelines and needs, including booth contract renewals, warehouse shipment coordination, day-of booth setup, and production of print collateral such as invitations, sell sheets, booth graphics, and stickers. I also oversaw prototype creation and managed internal and external company badge distribution.
(2025)
As a part-time Front Desk Associate at Mighty Pilates
in Los Angeles, I delivered a premium experience to 200+ weekly clients, greeting them with positivity and providing class recommendations. I converted first-time clients into members and upsold class packages and retail products, where I drove one of the highest revenue growth as a staff member, totaling $27K+ in sales.
I managed high-volume scheduling for group classes and private sessions through MindBody, maintained studio cleanliness, and handled client communications efficiently.
I also had the opportunity to flex my marketing muscles by assisting with lead management texts/emails, gala & auction donation forms for local businesses, graphics for special pop-up classes, and photography for special collaborations and events such as our 1-year studio anniversary and a themed “Booty & Bagels” pilates class.
At Logos, I worked as a Marketing Consultant supporting growth, content strategy, and user acquisition for a digital news startup from Startup UCLA Accelerator. I led outreach to independent writers and journalists through highly personalized emails, successfully onboarding 6 contributors to the platform.
I conducted customer discovery focused on platform features and monetization models to help improve the user experience and product direction. I also designed and distributed a journalism-focused research survey.
In addition, I developed a Twitter/X marketing strategy and created 20+ posts covering politics, business, and technology trends. I wrote 10 weekly newsletters and designed visual assets showcasing the platform’s user interface and features.
To support future team operations, I wrote a comprehensive Marketing Team Handbook that documented outreach strategies, marketing value propositions, and best practices for future interns.
Facebook Ads
(Feb. 2019 – June 2019)
(January 2020 – July 2020)
Web App Mockups
Newsletters
Social Media
Landing Page
Product Walkthrough
(Aug. 2018 – Nov. 2018)
As a Social Media Marketing Intern at All For Kids (formerly Children’s Bureau), I created daily social media content aligned with brand standards to promote the nonprofit’s programs, increasing Facebook and Twitter followers by 10% and generating 172,000 Twitter impressions.
I also provided on-site event support for the Blue Tie Gala’s 300+ guests, where I posted Instagram Stories throughout the night. Prior to the event, I assisted in the gala marketing campaign by designing graphics, writing copy, and creating chef biographies.
Additionally, I published monthly blog posts and press features to the website, organized the company-wide media library, and assembled monthly e-newsletters.
Graphics
Social Media
Blue Tie Gala
The Importance of Developing Emotional Intelligence
National Philanthropy Month: How to Teach Kids about Charity
I was later quoted in a blog post by a children’s school in Manhattan’s Upper West Side.
Blue Tie Gala Soars to New Heights
Blog Posts
Newsletter
(June 2016 – Aug. 2016)
As a Summer Program Coordinator for UC Berkeley Business Academy for Youth (a highly selective pre-collegiate program focused on entrepreneurship, leadership development, experiential learning, and business innovation), I managed 3 business camp sessions that served domestic and international middle and high school students. I led daily meetings with 7 peer leaders and 2 teaching assistants to ensure smooth program execution and student support.
I was responsible for our Case Study and Entrepreneurship program materials, wrote daily newsletters to send to parents, MBA professors, and industry guest speakers and photographed activities for our yearbook. Additionally, I provided administrative support to the Program Director by maintaining 150+ student records, 9 staff schedules, and general office tasks.
I also assisted in event planning for major BBAY events, including 3 student orientations and 2 business product showcases attended by 100+ guests.
Campus Involvement
As a member of the Marketing Committee at Bruin Women in Business, I attended committee workshops focused on marketing fundamentals. At our general meetings, I attended several Q&A and informational panels ranging from UCLA alumni to professional business leaders from various companies.
I also wrote a blog called
“A Guide to Social Media Marketing and Branding”.
Message in a Melody organizes musical-social events (benefit concerts and DJ events including local and student artists) to fundraise for pediatric cancer research at UCLA’s Mattel Children’s Hospital.
As a member of the Finance Committee, I helped brainstorm quarterly fundraising initiatives, compiled sponsorship lists, and assisted in writing a grant application to obtain funding from UCLA.
Additionally, I functioned as a member of the Marketing Committee where I assisted in marketing our events on both social media and on-campus and capturing meeting minutes that were emailed to members. During my time at MIM, I also assisted 2 food drives for parents of children affected by cancer.
In total, we raised over $9,500.
I traveled to London, Brussels, Amsterdam, and Paris as part of UCLA’s Travel Study Program, where I studied Domestic and Foreign Politics and immersed in European culture.